Communications for Visionary Leaders

Kick-start the kind of change that can move markets, shape legacy and ignite a movement.

It starts by unifying your vision, voice and brand in the moments that matter most. Moments like a new role in the c-suite, an acquisition or a high stakes keynote, product reveal, book launch or a new strategic direction or culture reinvention.

These moments must go well.

They demand you to be at your best. They demand your team to be at their best. They also demand an experienced partner with a proven track record of guiding executives and their teams through massive change - one who pairs bold, creative communications with a collaborative, disciplined approach.

Vision + Voice + Brand → Change


A dream of what can be in the future and why it’s markedly better than today. What’s the brave idea for a better tomorrow?


Keynotes, thought pieces and media interviews packed with a distinct point of view and supported by compelling stories and visuals. What should people feel, remember and do?


An authentic and energizing reputation inside the organization and out. How will every message, every photo, every tweet, every decision all work together to build followership and momentum?

Jill Tracie Nichols

Jill Tracie Nichols is founder and chief executive officer of the Tracie Group - a boutique communications agency for visionary leaders. She is also a New York Times bestselling author. She partners with top CEOs and other leaders across industries to help them kick-start change during the moments that matter most.

Prior to founding the Tracie Group, Jill was chief of staff to Microsoft’s new CEO, Satya Nadella. She spearheaded Nadella’s transition and launch, led the Office of the CEO and was accountable for all of Nadella’s global communications. Jill also partnered closely with Nadella and his leadership team to drive culture change. Before this, Jill directed Steve Ballmer’s communications while leading the company’s media influence and strategy efforts. Prior, Jill spent 10 years in Human Resources at Microsoft, Avaya and Lucent Technologies where she designed and implemented a variety of people programs and led broad scale global change initiatives.

Jill grew-up in Edison, NJ and holds a Bachelor of Arts from Houghton College where she studied Creative Writing and Communications. She is co-author of Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone. Years ago, Jill adopted two teenage girls and developed a passion for helping young women reach their full potential. Jill and her husband Mike currently call Los Angeles, CA home.


Executive Communications

A visionary, compelling and influential keynote, media interview, thought piece, social media presence and the like.

Key Moment Leadership

An integrated communications and change plan that unleashes the power of a leader’s unified vision, voice and brand to kick-start radical change.


A tailored, facilitated workshop for a team to articulate their vision and develop strategies and tactics to drive change together.


Meet Jill Tracie Nichols

General Inquires & Speaking Requests

Suite 365 1601 N. Sepulveda Blvd., Manhattan Beach, CA 90266